FRANCIA HACES
Founder & CAIO, Hacestek International
AI Visibility Strategist • Global Tourism Executive
"AI is reshaping who gets found. I help travel brands become visible for what travelers actually seek—transformation."
About Francia
Francia Haces is the Founder & CAIO of Hacestek International and a global tourism executive turned AI educator. With more than 20+ years leading strategy across hospitality, travel-tech, and national tourism boards, she teaches leaders how AI interprets identity, how decision-making is changing, and how brands stay visible and chosen in an AI-led world.
Her keynotes focus on AI visibility foundations, practical AI adoption, and the future-forward mindset the travel and service industries need now.
She helps leaders modernize visibility, strengthen credibility, and prepare for the new decision logic shaping the future.
Signature Talks
How People Choose Now: The New Rules of Visibility in the AI Era
Why the best brands are getting skipped, and what AI is really evaluating who to reccommend next.
Her AIdentity in Motion: Women, Visibility, and the Future of Decision-Making
AI sees you before people do. Learn how to be interpreted correctly, and chosen.
Leading in the Age of AI Decisions: What Every Executive Must Know Now
AI rewrites how decisions form. Influence, trust, and relevance are evaluated, before humans ever enter the room.
What Audiences Gain
  • Clarity on why strong brands are getting skipped, and what AI is prioritizing now
  • Practical tools to strengthen positioning and messaging for AI-driven discovery
  • Insight into visibility trends reshaping tourism, hospitality, and service industries
  • Confidence to lead the AI shift with direction and actionable next steps
  • A human-centered approach to digital and AI transformation
Perfect For
  • Tourism and hospitality executives preparing for AI-driven discovery
  • Corporate leadership teams navigating AI transformation
  • Conferences focused on modern decision-making and visibility
  • Marketing and brand events exploring relevance in the AI era
  • Women in leadership forums in travel, tourism, and hospitality
Authority Snapshot
Senior Global Leadership
20+ years leading strategy across tourism, hospitality, and travel technology in the U.S., LATAM, the Caribbean, and Europe.
AI Educator Certification
Certified AI educator with the executive experience to translate AI into strategic, real-world decisions
Proprietary Frameworks
Creator of Hacestek IgnAIte™, AI Visibility Now™, and VibeCodeTravel™ methodologies
Trusted Speaker
Known for clear, accessible delivery grounded in strategic depth and industry expertise

Professional Track Record (NVG)
Francia’s career spans executive leadership across airlines, travel technology, luxury hospitality, and national tourism boards. She has led strategy in the U.S., Mexico, the Dominican Republic, and the Caribbean, advising C-suite teams on digital transformation and modern visibility.
She is known for translating human behavior and identity evolution into actionable AI strategy. Her frameworks and methodologies are used by organizations preparing to remain relevant, visible, and chosen in an AI-driven marketplace.
Invite Francia to Your Next Keynote or Workshop
Bring a forward-looking perspective on AI visibility, identity evolution, and modern decision-making to your event. Francia delivers strategically grounded presentations that inspire action and equip leaders with frameworks they can apply immediately in the AI era.
Email Francia
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